P.A.N. Cornmeal is the world’s largest cornmeal company, I was their principal English copywriter for the “All In One P.A.N.” campaign at its inception. I created headlines, taglines, slogans, press releases, served as an English and Spanish translator, wrote video subtitles and co-wrote captions for some of their social media posts. Aside from this I also came up with some of the main concepts upon which their global campaigns are based on.

Scotland and Ireland may have invented (and perfected) whiskey, but the Japanese have found ways to take the craft to new heights.

• These are simple headlines about Suntory Whiskey.

• Challenge: To express the quality and unique geography of Suntory Whiskey in one sentence.

• Visually stimulate through text.

Aside from singing and writing songs with my band, I also coordinate social media posts, conceptualize photo shoots, create artwork, and book shows. Each of these tasks requires ideation and clear communication to be executed smoothly.

Whether it’s organizing the band and a photography crew to arrive on location at the crack of dawn for a shoot or conceptualizing a concert where Jaialai the band plays at a Jai-Alai Casino and gets Jai-Alai the beer to sponsor the event, our concepts are thought out so that the audience has layers to peel back on even the simplest engagement.

The band Jaialai makes ethereal psychedelic rock. Although the sound may be spaced out at times the approach is grassroots, interactive and community-driven. Our process is based on integrity and has blessed us with critical praise and a loyal fanbase.

Pepi Bertini is a high-end clothing company based in Coral Gables, Florida. I have worked as its content creator and social media manager since 2013, coordinating photoshoots and outfits, and producing print and email campaigns. Pepi Bertini is my first client and I’m proud to still work with them as they grow.

Mastercard es patrocinador de la Copa Libertadores. Logré mi primera publicación en las redes sociales de Mastercard justo para el final de la copa entre Boca Juniors y Riverplate! El clásico de sudamerica. El futbol es una de mis pasiones mas grandes y para mi esto fue simbólico y todavía es un lindo recuerdo.

Otra cuenta que yo manejaba es la compañía fotovoltaica Trina Solar. Yo estaba acargo de sus publicaciones diarias en las redes sociales. Esta cuenta involucraba descifrar folletos técnicos y convertirlos a una manera mas diaria para comunicar con nuestros clientes. Además de crear la literatura yo estaba acargo de su dirección de arte y de coordinar y llenar el calendario de publicaciones.

Translation

Mastercard is one of the main sponsors of Copa Libertadores. That is the South American equivalent of the Champions League in Europe. I got my first social media copy for Mastercard posted on the day of the Final not only that but the game was between Boca Juniors and Riverplate, arguably the most intense soccer rivalry in the world. You must understand that soccer (football) is one of my biggest passions so I felt it symbolic and the memory of that still brings a big smile to my face.

Another account I created content for is the Chinese solar power company TrinaSolar. I was in charge of their social media accounts for Latinamerica. The brunt of my work was translating technical brochures and newsletters and rewording them in more day to day language to more effectively communicate with buyers. Besides writing copy I was in charge of art direction and creating and filling our social media calendar. This account was a heavy lift and I learned a lot of valuable lessons from it.

Aubi & Ramsa is alcohol infused ice cream. The inner-child and Don Draper staring each other down. Past, present and future in one bite. Here's a set of kitschy headlines and billboards I made. Each flavor and drink has its own history and place in pop culture so the combination of the two leads to a wealth of ideas.

Have you ever seen the viral news interview of a surfer in California where he kept telling the reporter about how "pitted" he got and kept bringing up getting barrels and making noises to describe his sick, sick surfing? Well if you don't do your self a favor and click here. You will thank me. 

​Well, this ad concept is about having said surfer on a beach with World Surfing Champion Gabriel Medina telling him about how how much he "ripped" etc. Medina laughs it off and they both paddle in to keep surfing. Micah (So Pitted guy) catches the first wave and absolutely tears it up. Medina starts laughing and then feels bad for having judged this guy. They keep surfing and become friends. Long story short, don't judge...drink Bohemia. (-:

This may be small change glancing but… it’s my first landing page copy in English and Español. So, like the good refrigerator paper it is, I’m ceremonially putting it up. Salut.

The concept behind this campaign is that Levi's jeans are made of the longest lasting denim and they can go with you "wherever forever".

My team and I decided the best way to present this idea is creating three executions that cloak different forms of transportation in denim. Because transportation...takes you places.