In addition to conceptual advertising and digital copywriting, I also write lyrics and the music they accompany. I’m singer/songwriter in a rock band called Jaialai. We play a mix of shoegaze and psychedelic rock. The songs themselves cover a range of topics from love to politics to social commentary and abstract thoughts.
Songwriting Is a Strategic Process
It starts with an ideation process
Concept mapping
Word placement
Refinement
Press record
This process varies and is nonlinear. It forces me to look deep within before even picking a word. As a result I’m meticulous and I tend to look at my subject from several angles before putting pen to paper.
If you’re into that kinda stuff turn on, tune in and drop out.